My name is Mathieu Parent. I'm 34 years old, based in Nice, France, and cycling has become a big part of my everyday life. I ride regularly, constantly work on new projects and see cycling as something that goes far beyond performance.

Over the years, I've built a network within the cycling community, worked on several photography and creative projects, and taken part in a number of photoshoots. Last summer 2026, I also produced a 45-minute film around cycling, reflecting the way I see the sport: authentic, aesthetic and deeply human towards an ultra endurance race available. I love beautiful bikes, inspiring landscapes, photography, the effort itself and everything surrounding cycling culture. I ride, shoot photos, develop creative projects and enjoy bringing people together through this shared passion.

I was in partnership with Lapierre bikes since 3 years now and I’m now looking to take things further by building partnerships with brands that share the same vision and sensitivity towards cycling. I believe I can bring real value to a brand through visibility, photography, content creation, networking, creative projects and an active presence within the cycling community.

My goal is to build meaningful, in 2027 towards my other sponsorship

Not simply to ride a bike, but to genuinely represent it and bring it to life through my riding, my projects and the world I create around cycling.

Check out my instagram : https://www.instagram.com/mathieuparent/